We get to work on a ton of launch campaigns. We’re lucky in that way. Agencies turn to Fanimatics to execute the initial and lasting look of their campaigns. This was one were we just felt like we nailed it from day one. Granted it was a perfect fit for us. We have worked with the Blair Witch Project creators before in the past, and their agency Campfire is well known for it’s cutting edge approaches to every campaign. When advertising agencies say they want a dark, cinematic feel… they typically don’t want it too dark though. On this campaign we were allowed to develop a very distinct look that was carried into nearly every aspect of the Infiniti Q50’s media. This was one of our all time favorites.