Household products have a unique mix of advertising culture: part lifestyle brand, part sociological infrastructure marketing, and part ideological transformation of domestic labor. It’s not about directives about housework or descriptions of product… it’s about an ideology. It’s also about being able to draw and paint one slick looking mixer. Bottom line, we understand how to craft the storytelling of your brand.
Sometimes we’re called on to capture the spirit of ownership of a household product. Here a deliveryman feels the difference in his life as the result of owning a new Whirlpool side by side.